Pengenalan Kursus

The Bachelor of New Media Design with Honours programme provides students with an understanding of the complexity of the local and international creative industry, multidisciplinary skills and the ability to critically examine the influence and impact of design. Students will also develop the knowledge and skills necessary for management positions within the industry such as knowledge and technical skills, critical thinking, creativity and innovative skills, contextual understanding, entrepreneurship, lifelong learning, industrial development and research methodology skills.

The Institution recognises the importance of practical experience and its value to employers. The industrial placement with its WBL emphasis holds a significant place in this degree as it allows students to obtain first-hand exposure before taking up employment after graduation. The WBL will take place at the end of the study for a duration of one year to expose students with the actual working environment. Students have the opportunity to work in any creative companies and agencies as part of the WBL programme.

The programme's dynamic combination of specialist knowledge and skills prepares graduates for the challenges of creative thinking that are demanded by today's intensively competitive and global marketplace. The course encourages the development of concept, research, experimentation, analysis and critical awareness, which combines creativity and digital technology knowledge and skills to develop excellent visual communication design projects. The programme provides a rounded experience in visual communication design whilst allowing specialisation in the areas of Branding, Publishing, Advertising or Corporate Identity.